Consumer or small business (25 lines or less) line required. Purchase of device via 0% APR, $0 down 30 mo. Retail Installment Contract (RIC), credit approval, and Device Protection+ required. Tax due at sale. A Regulatory Cost Recovery Fee applies; this is not a tax or government required charge. New Customers: Total Plan required. Current customers: Any plan is eligible. Additional fees, taxes, terms, conditions and coverage areas may apply and vary by plan, service and phone. Offer valid at participating locations only and cannot be combined. Qualifying device must be priced at $300 or higher. Device Protection+ starts at $9.99/mo. per Smartphone. A service fee/deductible per approved claim applies. You may cancel anytime. Property insurance is underwritten by American Bankers Insurance Company of Florida and provided under a Master Policy issued to U.S. Cellular. You will be the certificate holder on U.S. Cellular's Master Policy for loss/theft benefits. Service Contract Obligor is Federal Warranty Service Corporation in all states except CA (Sureway, Inc.) and OK (Assurant Service Protection, Inc.). Limitations and exclusions apply. Ask an associate or see uscellular.com for more details. Qualifying smartphone: Offer applies to base model and memory only. OFFER DETAILS: Prices vary. $300 off the current full retail price of qualifying smartphone will come via monthly bill credit of $10/month on a 30-mo. RIC. Bill credit applied within 3 bill cycles and ends when balance is paid. Line must remain in good standing. In the event of cancellation of Service customer will be responsible for the entire RIC balance. Limited time offer. While supplies last. Trademarks and trade names are the property of their respective owners. See store or uscellular.com for details.